# Welcome

## Recommend APIs

Recommend APIs provide customers, agencies, and partners the ability to craft and innovate custom personalization scenarios, such as custom storefronts aka headless.

{% hint style="info" %}
If you are not using custom storefronts, you do not need to use the Recommend API, and may be better served using custom JavaScript in Recommendations
{% endhint %}

{% content-ref url="quick-start" %}
[quick-start](https://dev-docs.obviyo.com/quick-start)
{% endcontent-ref %}